IDENTITY

"when

food meets

design"

What a delicious combination.

At Banana Tree, we aimed to create an identity that put the origin and food quality at the forefront of the brand.

The key was to go beyond the graphic elements; using various materials, textures, and finishes we created a themed restaurant experience that took you back to the Indochina region, from where this cuisine originates.

"branding as crazy

as kids!"

How do you brand a music app on Spotify targeted at hyper-active kids and their mums who want to shut them up through music?

You watch their funny facial expressions and create a careless character that they can relate to (well, that's how I did it anyway! - and it worked).

"fresh roots!"

How do you refresh the iconic 'Trojan Records' brand while staying true to its identity?

You take the brand back to its roots, and recreate the personality that the music is celebrated for. #GoodVibes

"clean fuel, cleaner brand"

To create a friendly and approachable brand that would benefit our environment by reducing oil pollution in our seas with the use of gas energy. 

Sea change. A life changing project.

"lifestyle music"

Identity for a new boutique-style record label too cool to explain any further.

"designing for a healthier option"

A brand to help you 'detox' from an unhealthy habit (smoking). The trick was to create something that stood for the outcome rather than what the actual product does

(an e-cigarette). This way by tapping into the emotion of 'detoxing', and 'cleansing' we were able to build a more lasting brand that related to the more health conscious consumer.